Normally wordpress does not run shortcode that you put into a custom field. By default, Custom Fields display whatever value you enter, as plain-text, so if you try entering a shortcode, (in the format [shortcode] VALUE [/shortcode]) you’ll end up displaying the entire text, including the tags.
Add the following in your template file, it can be single.php or page.php or else
echo apply_filters('the_content', get_post_meta($post->ID,'your_custom_field',true));
or
$shortcode=get_post_meta($post->ID,'your_custom_field',true); echo do_shortcode($shortcode);
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